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Design, the Contact Sport

As creatives, we're trained to work within certain restrictions to satisfy budgets. A familiar restriction is cycling through the design process while keeping within a set amount of revisions: the creative changes we perform based on client feedback. We sometimes call these 'rounds'. I find it funny that we use boxing terminology to express this type of interaction with our clients. 

“Boxing, a contact sport, is supervised by a referee over a series of short intervals called 'rounds'.” (source: wikipedia.)

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tags: iterate, design process, feedback loop, iterative method
categories: Design Thinking
Friday 08.16.13
Posted by Tanya Lumbi
 

tanya lumbi — vivanica creative, LLC
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